Independent adviser
in Out of Home
Commercial judgement when rates, cost base and long term commitments shape value and risk.
I advise boards, owners and senior leadership teams on the decisions that shape contracts, partnerships, capital priorities and what it takes to hold pricing.
When leaders bring me in
Leaders bring me in when they want a second pair of eyes on decisions that become hard to unwind.
Sometimes there is a live decision on the table. Most of the time it is about stopping small calls turning into a cost base and a discounting cycle you cannot easily reverse.
Proof, short and factual
30+ years in Out of Home and media
20+ years running businesses and serving on operating boards
Responsible for capital, partnerships and long term agreements with multi year impact on revenue and cost base
Where I’m most useful
• Partnership choices and commercial terms
• Long term agreements, renewals and concessions
• Rates, trading terms and discounting
• Business plans, strategic direction and capital allocation
• Pressure testing major decisions before they become policy
Reality Checklist
Five questions I use to test what actually holds revenue up.
If you can answer these cleanly, you can defend price and avoid building growth on sand.
1. If buying pressure increases, what genuinely holds pricing up and what gives way first?
2. Which parts of our revenue exist because buyers choose us, and which exist because of habit or structure?
3. If one major buyer or route to market changed behaviour, what would happen to pricing within a year?
4. Which agreements protect value, and which lock in cost or restrict response?
5. What decisions are being treated as tactical that will still be shaping pricing and cost base in three years?
How it works
I work one to one with chairs, CEOs and senior teams, alongside existing leadership and advisers.
The work is confidential, practical, and focused on clear decisions.
No decks. No theatre. Clear calls.
If you want a second pair of eyes on decisions that are hard to unwind, I would be happy to talk.
Let’s Play On Limited
Company number 16804276
Registered office: C/O Lawrence Rose Ltd, 7 Basepoint Business Centre, Rivermead Drive, Swindon, England, SN5 7EX